ASICS Europe has partnered with I:CO, a leading innovator in the sustainable collection, reuse and recycling of clothing and shoes. This collaboration is a step towards its commitment to globally reduce 55 % of the product related greenhouse gas emissions by the year 2030.
As a part of this initiative, I:CO will implement product recycling programme at eight of ASCIS organized marathons including Paris Marathon, Barcelona Marathon, and Stockholm Marathon, in 2019.
The Program is being launched at the Barcelona Marathon on 10 March 2019, during which both the companies will work together to collect used sports apparel and footwear for reuse or recycling. Moreover, ASICS will also ensure that all the merchandise and promotional apparel made for the event are made using the sustainable material.
“As a product driven company, shifting to more sustainable materials and engaging our customers and consumers on our journey to a circular business model are at the heart of our sustainability strategy. Working on our global programme to reduce greenhouse gas emissions in alignment with the Science Based Targets initiative, we have identified that more than 80% of our CO2 emissions originate from the processes and materials we use to create our footwear and apparel and end of life treatment of sold products.” – Romy Miltenburg, Manager CSR & Sustainability EMEA, ASICS
ASICS, is calling on the participants and the supporters in the events to return their used sports and footwear at the Barcelona Marathon Expo or at the Barcelona flagship store located at Avinguda Diagonal. Participants of this initiatives will be receiving a discount voucher that can be used on their next purchase.
This European initiative follows the recent announcement by ASICS that 30,000 pieces of sports apparel will be collected from consumers in Japan to be recycled toward 2020.
