Archive, a leading company which powers customised resale at scale for global brands, introduces ‘Second Hand September’. The campaign brings brands together with their different approaches in an attempt to inspire shoppers to lessen their impact on the planet by buying only secondhand items for 30 days.
In New York City, DVF (Diane von Furstenberg) has come up with a way for customers to purchase secondhand directly in-store by featuring a selection of pre-loved pieces. The brand launched its Re-Wrap resale platform in partnership with Archive earlier this year.
M.M.LaFleur and Sarah Flint bring out special listing promotions to encourage customers to upload items to their respective resale sites. Sarah Flint will also feature a selection of gently used pieces in-store.
Other major participating brand partners include Faherty, ba&sh, Sandro, Ariat, Hanna Andersson, HOBO and Marimekko. Many of these participating brands will also post resale shopping tips and special content on social media with the #SecondHandSeptember hashtag.
Second Hand September encashes the emerging consciousness and popularity for sustainability, thrifting and fashion resale, increasing the growth of Archive’s business globally.
Archive has launched resale programs for 18 new brand partners, bringing its client roster to more than 40 brands. The company has doubled its headcount over the past 12 months and reinforced its leadership team by appointing Stripe and Yelp veteran Toby Waite to the newly created role of VP of Engineering. In addition, Archive has expanded into the UK market and envisions resale programs for partners in seven countries.
Bharat Tex Special Report 2026 
