Aditya Birla has decided to eliminate any sourcing from the world’s ancient and endangered forests for all of its Viscose fibres, which are widely used in clothing and textiles. The company is one of the world’s largest producers of Viscose, manufacturing 20 per cent of global supply of the material, which is made from wood pulp. The commitment applies to wood and pulp sourcing for all its mills, including those in Canada, Indonesia and China.
“We’re committed to avoiding any endangered forest fibre in our products and are excited to help drive innovation in the development of fabrics made from new fibres that reduce the pressure on the world’s natural forests”, said Kumar Mangalam Birla, Chairman of the Aditya Birla Group.
Bharat Tex Special Report 2026 
