Leading sportswear brand, Adidas recently announced ambitious plans to increase the production of shoes containing recycled plastic waste from five million pairs in 2018 to eleven million pairs in 2019. The noble initiative is only possible due to the alliance with Parley for the Oceans, the environmental organization that collects plastic waste on beaches and turns into a yarn that can be used in the apparel and footwear. It looks like reducing the plastic waste is the cause closest to Adidas’ heart.
According to Eric Liedtke, Executive Board Member Responsible for Global Brands, Adidas said, “After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce 11 million pairs of shoes containing recycled ocean plastic in 2019.”
In addition to this, the company aims to increase the use of other sustainable materials and adopt further measures in order to prevent waste. One of the goals is to use only recycled polyester in every single product by 2024.
Moreover, Adidas is among the signatories brand of the UN Fashion Industry Charter for Climate Action, a series of targets with the aim to reduce greenhouse gas emissions by 30 per cent by 2030and also achieve zero emissions by 20250, signed last year by 43 fashion companies during a conference in Katowice, Poland.
