adidas has come up with TERREX HS1– first product created in partnership with Finnish textile material company, Spinnova. The part of the hoodie’s fabric is made from wood-based fibres.
Composed of a minimum of 25 per cent wood-based fibres and 75 per cent organic cotton, adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution.
By 2025, nine out of 10 adidas articles will carry a more sustainable technology, material, design or method of manufacturing and adidas’ partnership with Spinnova is a major part of this journey.
The partnership between both the companies was announced eight months ago.
adidas is committed to helping end plastic waste via a three-loop strategy that consists of using recycled materials– materials that can be remade into entirely new products, and, in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS1.
Its outdoor brand, adidas TERREX, is leading the innovation of technical materials with the aim of helping drive better product solutions for adventurers in nature while ensuring there is no compromise on style or performance.
Carla Murphy, General Manager of adidas TERREX, said, “adidas’ commitment to sustainability is longstanding. Progress is about learning and constantly moving forward – and for adidas this also means partnering to innovate in new areas. At TERREX we are on a journey to drive greater sustainability of our technical apparel and we’re constantly looking to find new ways to help end plastic waste. Working with Spinnova is another step on this journey.”
Made in part with Spinnova technology, a minimum of 25 per cent of the fabric in the adidas TERREX HS1 comes from wood-based fibres that are mechanically grinded to avoid the use of harmful chemicals. Working with the material’s natural colour and without using any dying or bleaching chemicals, the TERREX HS1 also uses less water than the standard dyeing process.
Janne Poranen, CEO and Co-founder, Spinnova says “Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey.”