Google Glass as a searchengine giant has partnered with Levi’s for a new endeavour – Project Jacquard, a high-tech clothing initiative between the two. The American denim brand has developed one-of-a-kind fabric with smart technology, woven into the garment. Both, Google and Levi’s are vague on the details as yet; stating that the technology is sound and what the garments can do depends on the apps that are created for it. “This isn’t a launch, it’s a platforming opportunity. It becomes a home to new forms and applications we haven’t thought of yet. The potential is that the input is the gesture – crossing your legs, swiping, saving, lifting.” Paul Dillinger, Vice President of Innovation for the Levi’s brand said. The new sensors could also ‘alert the wearer to weight gain,’ Grant Hughes, Founder of software development company FocusMotion, said, and might also ‘recommend a workout or provide a discount at a gym or yoga class… helping people live healthier lives.’
