Lagging behind only China, USA and Italy, Bangladesh’s position in the US $ 60 billion denim market is quite significant. It holds 22.88% share in EU and 11.35% in USA markets, and has witnessed a growth of 11.16% globally since FY 2009-2014. Adding to this is the gradual shift of work orders from China owing to increased production costs and manpower shortage, resulting in mushrooming of production units specialized in denim offerings in the country. However, keeping with its growth, fabric production has not been able to match. According to reports, the country produces only about 360 million yards of denim fabrics as against its demand of 720 million yards per annum, thereby allowing fabric producers from countries such as China, Turkey, India and Pakistan to step in and fill this gap. Pakistan-based Indigo Denim Private Limited is one such name which is now looking at increasing its market share in Bangladesh for which it has tied up with trading house Texcess International to operate as its Bangladeshi arm.
“Since last one year our focus is on Bangladesh market… Personally I know a lot of customers as I am in the garment industry for the last 18 years,” informs Alamgir Hossain, Managing Director of Texcess International, whom Indigo has entrusted with increasing the client base in Bangladesh. Participating in all denim-related events and exhibitions, and pursuing new clients in tandem with Indigo’s Bangladesh Manager, Kazi, are some of the steps that Hossain has undertaken to increase the company’s presence in Bangladesh.
“Indigo’s nomination business is better than its regular business. It supplies fabrics to Levis and H&M Pakistan. Through H&M, the company also supplies fabrics to denim manufacturers like Regency, Kenpark and Pacific Jeans in Bangladesh.
But nomination alone is not sufficient, so we are looking at making new buyers. Right now we are selling to the agent of the LPP Poland and last month we finished one delivery for Russian client Austin,” observes Hossain, banking strongly on Indigo’s quality quotient to increase the client base. “From the buyers’ end, I have never encountered any quality issue for Indigo’s denims. Besides, the fabrics are also competitively priced,” says Hossain, rather undeterred by the Chinese offerings that are also available in the market. “At times, we come across Chinese fabrics which are cheaper than those offered by India or Pakistan, but Indigo is not worried on that front as its hallmark is ‘quality’, which China cannot match,” maintains Hossain.
Offering specialized denim fabrics including PFGD fabrics, combed yarns, tencel and tancel/cotton blends, 4/1 weave fabrics, 7% pure indigo shades, two-faced denim, over dye fabrics in reactive/sulphur besides others, Indigo prefers minimum order of 10,000 yards to minimize costing but is also open to even lower volumes. “We are also okay with 4-5,000 yards for smaller programmes,” concludes Hossain.
Bharat Tex Special Report 2026 
