Cricket is a religion in India and there isn’t a better game than Cricket for the corporates from textile and apparel industry to promote mutual relations.
Supreme Nonwovens, one of the most respected names in the manufacturing of interlinings and various other nonwovens products, has been regularly organising FICE (Fashion Industry Cricket Encounter) Cup since 2017.
The 2019 edition was recently organised in Gurgaon, which was won by Marks & Spencer (M&S) after it defeated Impulse in the finals.
Leading brands and liaison offices like Asmara, New Times, Carrefour, Li & Fung, Triburg, Benetton, Impulse, Adidas, John Lewis, Connor, M&S, NEXT, Gap, Target, JC Penney and Eicher Group participated in the event.
“It’s a brands only event. The event has grown very well over the years; while the first edition saw participation from 8 teams, the second and third edition saw the number of participating teams increase to 16,” informed Gourav Sarin, Head-Sales & Marketing (Terca: Interlining Division) of the company.
In a twist of events, Impulse re-entered the tournament through a wild card entry as a semi-finalist and defeated GAP who were playing brilliant cricket from the beginning.
Nidhi Dua, Region Head (India & Sri Lanka), M&S, who was the Chief Guest during the finals, handed over the trophies to the players of the winning team. Amit Kavrie, MD, Supreme Group and Nikhil Suri, Director, Impulse were also present during the final and appreciated the game played by various teams.