Ludhiana is known for many famous brands and despite cut-throat competition, new brands are not only creating their own space, but also growing well.
Moda Elementi (clothing division of Turbo Tools), 5-year-old brand of women western wear, is one such name. So far, every year the company has increased its production capacity 100 per cent.
A year and half ago, the company launched menswear brand ‘Axmann’. And moving forward, the company is now exploring opportunities in the overseas market and coming up with new products.
Jatinder Pal Singh ED, Retail Business of the company informed Apparel Resources, “Trend in India is changing and people are rapidly striding towards modernisation. We kept this in mind while we were starting our brand. And there was a gap in this segment which we tried to fill well. We had a much better experience than what we expected in these five years. We are doing well and winter season has gone well which has proved to be another advantage.”
The reasonable margin in exports and ample opportunities due to its strong product development are the key motivating factors for the company to enter the export segment. Europe will be company’s prime focus among its export markets.
“We are happy to produce as per the requirement of buyers. We don’t see any major issue regarding the price in Europe and there is demand too. We will do small quantities and make the required margin rather than doing the volume business,” shared Jatinder. The company has got its audit done by SGS and has Sedex certification.
Currently producing around 500 pieces of sweaters and 1,200 pieces of cut and sew products per day the company offers knitted as well as woven garments.
Targeting middle class to upper middle class section of Indian society, the company is focusing a lot on product development also and have 10 specialised designers for sweaters, woven garments and fabrics. Each of them work together and support each other.
As far as new products are concerned, jackets and coats will be added for men as well as women for domestic and overseas markets; it is due to the strong observation of the demand for both products.
In the domestic market, as of now, the company has a strong presence in states like Maharashtra, Punjab, Haryana, Himachal Pradesh and Uttarakhand. Now Delhi is on the radar for the brand. The brand has its own 18 EBO and is available in 800 MBO.
Currently doing annual turnover of around Rs. 35 crore, the company is strongly present online. But as it believes to work on its own conditions, the online platform is not its core focus.
Bharat Tex Special Report 2026 
