Jack & Jones partners with CmiA

Menswear brand Jack & Jones has become the first company in Denmark to partner with CmiA on ‘Uganda-made Cotton’ and offer clothing that will carry the CmiA sustainability seal, highlighting that the garments are indigenous.

Tina Stridde, Managing Director of CmiA, states “The initiative with Jack & Jones marks a major shifting point in the history of CmiA and for the textile industry in Uganda as Jack &Jones has invested in long-term relationships between the Ugandan cotton and textile industry and the international consumer market that will directly profit the CmiA smallholder farmers, workers along the textile production chain in Uganda as well as consumers worldwide.”

Also Read – Bangladesh, Uganda set to sign trade deal

Furthermore, with the ambition to establish a fully integrated textile production chain in Uganda, the brand will be partnering with Fine Spinners Ltd., a textile company in Kampala. “By the partnership with Fine Spinners Ltd., the company is aiming to increase the textile value addition within the cotton producing country and also take care of all our CmiA-labelled products to be completely traced back within our textile value chain from the final product in the store down to the South-Western CmiA growing region in Uganda,” said Dorte Rye-Olsen, Sustainability Manager – Jack & Jones.

CmiA, is an initiative of the Aid by Trade Foundation (AbTF), and works to improve the lives of cotton farmers in Africa by educating them about efficient and sustainable cotton cultivation method.