After witnessing surging turnover by 100 per cent in last few years, Greater Noida (India)- based home furnishing manufacturer, Vijay Designs Inspirations, has announced to expand its market reach with its new proposed international brand named ‘Dhaarna’. The company is also planning to diversify its product range as well as aiming to increase its production efficiency.
In an exclusive discussion with Apparel Resources, Vivek Vikas, Managing Director, Vijay Designs Inspirations said, “We are planning to introduce a new brand ‘Dhaarna’ in Europe for the home furnishings section. With the launch of this new brand it will be more viable for us to market our products directly to our consumers on much affordable prices offered anywhere in the country.”
It may be mentioned here that the company majorly deals in curtains, cushions, table linen, and throws and exports 80 per cent of its total production to the European region. Additionally, to capture larger chunk in the market, the company is adding more utility products such as chunky knitted bags for laptops, I-pads and other valuable products.
Vivek highlighted, “We develop products according to the need. I always feels that if I need something, definitely my buyer also needs that product.” So far, the manufacturer caters to 70 buyers and is planning to add more multi-gauge machines to line more buyers in near future.
Furthermore, Vivek also revealed that despite other suppliers are facing loss, Vijay Designs Inspirations keeps growing in the region. “If you prepare innovative designers which are unique and hard to get in market, your sales graph will always go up,” he concluded.
Bharat Tex Special Report 2026 
