Gerry Weber unveils high-tech women’s denims with Isko

Germany-based fashion and lifestyle brand Gerry Weber, has joined forces with the international denim manufacturer Isko to develop a new line of elegant and comfortable jeans for women – Titled Bluejym, the collection which can be worn throughout the day, even for activities that require dynamic levels of movement such as yoga. The range is made using a specially patented high-tech fabric called Isko Bluejymtm, which is halfway between jeans and jersey with a soft velvety feel on the skin.

Established in 1973, Gerry Weber International AG specializes in wide a range of on-trend lifestyle, casual and sporty products. And, Isko offers a variety of technology enhanced fabric and products that meet the diverse demands of the denim sector.