Manufacturing underwear with perfect fit and exquisite designs has helped Corèle V. win the trust of customers in Vietnam.
Speaking to Apparel Resources, Nguyen Tri Thuy Tien, Commercial Vice President, Corèle V., averred that if the company maintains the same design and fitting quality in the making of its underwear, it is expected to achieve the Numero Uno status by the year 2020.
The three French underwears brand (owned by Corèle V.) that are leaving their mark in Vietnam are Corèle V., Marguerite and Mâlefix.
While Corèle V. brand is more of high-segment ladies underwear, Marguerite is the most popular category of underwear among women, While Mâlefix is a brand that exclusively makes men’s underwear.
It is worth noting here that all the above collections are supplied by SCAVI, which is a partner company of Corèle V. SCAVI has the unique distinction of being the first company in Vietnam to gain foreign direct investment in 1988. Both SCAVI and Corèle V. are members of the French Corèle International Group.
Tien further added that success of underwear depends on comfort and design, and when aided with reasonable pricing it can capture every market.
Going forward, Corèle V. has plans of expanding to countries like Cambodia, Myanmar, Korea, among others.
