E-commerce major Zappos.com has joined the league of brick and mortar establishments like contemporaries, Warby Parker, Boohoo and Nasty Gal, for the holiday season. Unlike traditional stores, Zappos physical store is a pop-up located in Las Vegas, alive and bustling 24×7, much like sin-city itself. The shop has on sale – 16 categories in clothing and accessories for men, women and children. The venture is based on a collaborative effort with their logistics partner, OrderWithMe. The brand’s Vice President of merchandising, Steve Hill claimed that the shop will be open 24×7 because they are dedicated to customer service which might not be available past midnight at Zappos.com.
