& Other Stories, the renowned womenswear retailer owned by H&M, has partnered with fashion rental platform Hurr.
Together they aim to provide short-term apparels and accessory rentals.
The womenswear retailer will be showcasing selection of its summer collections on Hurr, which include the likes of shirts, skirts, trousers, outerwear and footwear, amongst others.
Notably, clients of Hurr can rent works of & Other Stories for a time period of 4 to 20 days.
Besides being available online, the items are available for rent at Hurr’s pop-up store at London’s Selfridges.
Corroborating on the partnership, Lina Soderqvist, MD, & Other Stories, said that they love the sustainability component of fashion rental, and are looking forward to making their collections available to a larger fashion-loving audience.
H&M’s & Other Stories is a one-stop styling destination filled with collections from three design ateliers in Stockholm, Los Angeles and Paris.
