Women’s premium fashion brand, Coyu, from Lyskraft and backed by major investors including Prosus Ventures, Peak XV, and Sofina, inaugurated its first retail store at Ambience Mall, New Delhi, and a brand-new e-commerce platform.
The name ‘Coyu’ is inspired by the brand’s core values – ‘Curated for You’ and ‘In Collaboration with You.’ It is designed to meet the needs of every occasion, offering everything from casual daywear and work attire to festive Indian wear and party styles, with the goal of bridging the gap in the premium women’s fashion market.
Blending convenience and personalisation, Coyu offers unique in-store and online shopping experiences. In-store customers can avail services like expert stylist and customisation for better fit. While online customers have access to live video calls and stylist recommendations. Coyu offers a speedy 90-minute delivery service within Delhi/NCR for both in-home trials and purchases.
Mohit Gupta, Co-founder and CEO, shared, “There’s a distinct gap between the expectations and the actual delivery of premium women’s fashion. By combining diverse Indian D2C brands and international labels, with exclusive designs, and exceptional quality, we aim to redefine how women shop for premium wear in India.”
Coyu brings exclusive international brands like Karen Millen, Salsa Jeans, Silvian Heach, and Sister Jane to Indian shoppers, offering access to globally renowned designs.
