Brandman Retail (BMR), a distributor of premium athleisure and lifestyle brands, has announced that it has signed an exclusive distribution deal with Wolverine Worldwide to introduce the performance footwear brand Saucony to the Indian market. The footwear brand currently sells its products on the e-commerce site Ajio.
With this change, BMR will oversee the Saucony brand in India in addition to New Balance and On. In order to satisfy the growing demand for high-end, performance-driven footwear in the nation, BMR will also sell Saucony’s carefully chosen footwear collection.
The managing director of Brandman Retail, Arun Malhotra, stated, “We are thrilled to offer our clients Saucony’s heritage of performance and innovation. Our goal at Brandman is to improve the running experience for Indian runners by combining our passions for sustainability and quality.”
