
Home textile company Welspun India has entered into a brand licensing agreement with The Walt Disney Company for the Europe, Middle East and Africa (EMEA) region.
The agreement will give Welspun India the rights to design, develop, manufacture and distribute its range of home textiles with a large variety of characters and franchises across Disney’s vast portfolio of brands including Marvel, Pixar and Lucas.
“We are delighted to join up with Disney and leverage our innovation and sustainability leadership to create inspiring home solutions for consumers,” said Welspun India CEO and Joint MD, Dipali Goenka.
She further added that this collaboration with Disney will enable the company to further enhance consumer living spaces with experiences and market leading solutions for all retail channels and consumers across the EMEA region.
Keyur Parekh, Welspun India’s President and Global Head, further added, “Welspun has seen tremendous success in North American markets from our brand licensing business.”
He also said that the association with Disney was another step to take the innovative offerings of the company to a wider consumer base in the EMEA region and to help consumers re-imagine their living spaces.