Moving ahead on the path to responsible fashion, W, one of the leading womenswear brands under TCNS Clothing Ltd., has launched its campaign ‘I am Awake – to fashion, to the future’.
The campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living that should be incorporated in all aspects of life.
W is committed to reduce environmental impact and has awakened to give back to the society. The factories under the company in Harur, Tamil Nadu, Pathankot, Punjab, have 99 per cent of women workforce.
Also, its partnership with Solar Charkha Mission, energy efficient stores and sustainable workplace ensures the commitment towards being fashion forward as well as responsible for the future.
More on brand’s endeavour, Anant Daga, Managing Director, TCNS Clothing Co. Ltd., said “We have been relentlessly working to nurture a change towards responsible fashion. With the ‘I am Awake’ campaign, our endeavour is to make people at large aware that their fashion choices can be responsible too. Our partnership with & Aditya Birla Group (Livaeco) and Solar Charkha Mission enables creating responsible fashion-forward collection season-on-season.”
The brand has constantly worked on providing contemporary fashion to the consumers, taking inspirations for the latest fashion trends and forecasts from the west and transforming them into silhouettes and styles relevant to the contemporary Indian woman.
Each piece of clothing is conceived out of 100 per cent sustainable forestry, requires the lowest water consumption, emits lowest greenhouse gas and has the fastest biodegradability.
