The youth fashion brand co-owned by ace cricketer Virat Kohli, Wrogn announced the launch of a new fashion collection – MINIONS x WROGN today.
The collection, inspired by Illumination’s popular characters Minions, is created in partnership with Universal Brand Development and its licensing agent, Black White Orange, and designed by team Wrogn.
The captain of the Indian cricket team, while expressing his excitement at the latest collection, said that the Wrogn team has always believed in creating something innovative.
The latest collection featuring one of the most iconic animated characters will be up for sale across offline and online stores beginning this month (August 2020).
Another highlight of the collection is that it will comprise 10 unique designs in a variety of colours and playful styles.
Commenting on the collaboration, Anjana Reddy, CEO Universal Sportsbiz, said “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it will do really well, as Minions is a rage… not only with kids, but also adults across the globe.”
