American lingerie and clothing bigwig Victoria’s Secret’s Pink brand is all set to launch its first size expansion into XXL swimwear.
In this regard, the fashion stalwart has, reportedly, signed Remi Bader, a curve model and a TikTok star, as brand’s size consultant, besides being its brand ambassador.
Remi will, as per reports, curate a collection of her favourite Pink products and also participate in various brand events and activation.
Notably, Remi will serve as a judge for the annual Pink With Purpose Project, wherein 10 young adults will receive US $ 25,000 each to fund a project that aligns with the brand’s ‘core values of People, Purpose or Planet’.
It’s not just Victoria’s Secret, but Pink also has been initiating efforts to be more inclusive, including striking assumptions about gender from its communications with its customers and advocating for mental health.
Elated over the new association, Amy Hauk, CEO, Pink, said that the brand has been striving hard to improve and also ensure its customers feel empowered and confident.
Founded in 1977, Victoria’s Secret generated US $ 11.84 billion in 2021.
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