US-based VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, recently announced that President and Chief Operating Officer Steven E. Rendle will become the company’s next Chief Executive Officer (CEO), from January 1, 2017. The fifty-seven-year-old will succeed CEO Eric C. Wiseman who will continue to serve as Executive Chairman of the company’s Board of Directors.
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Rendle, who has more than 30 years of experience in the specialty outdoor and action sports industry, 16 of which have been with VF, as President and CEO, will have the responsibility for the company’s strategic direction, successful implementation and achievement of its near- and long-term growth plan besides looking after the day-to-day global operations.
Commenting on the appointment Wiseman said, “Steve is the right person to serve as VF’s next CEO as we begin our 118th year of business. As expected of VF, and with full credit to our Board of Directors, we have a long-standing, rigorous and successful approach to succession planning. We’ve been working since 2008 to identify and prepare the right person to succeed me when the time comes.”
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Previously, Steven spent three years as Vice President, VF Corporation and Group President, Outdoor and Action Sports Americas, leading VF’s Outdoor and Action Sports Americas businesses in North and South America. He also served as President of VF Outdoor Americas, where he oversaw The North Face®, JanSport®, Eagle Creek® and lucy® brands, as well as business development for the coalition. From 2004 to 2011, he served as President of The North Face® brand. He began his career with The North Face® brand in 1999.
