Van Heusen, a high-end apparel brand owned by Aditya Birla Fashion and Retail, has introduced a new sub-brand called “VH Evening” to enter the eveningwear market.
VH Evening’s debut collection, which focusses on modern evenings, combines elegant and relaxed trends. The range caters to the changing fashion tastes of contemporary professionals and targets customers looking for adaptable wardrobe alternatives.
The introduction of the VH Evening collection, according to Abhay Bahugune, Chief Operating Officer of Van Heusen, is evidence of the company’s dedication to staying ahead of changing consumer tastes. The collection offers a smooth fusion of uniqueness, sophistication, and adaptability, not only filling a need in the market for elegant evening wear but also redefining the category.
The first collection, “Born of Art,” is intended for contemporary professionals and draws inspiration from classic art movements including the Renaissance, Cubism, and Impressionism. It offers a wide range of clothing, such as dresses, suits, blazers, shirts, and T-shirts.
Van Heusen’s Design Director Gaurav Raheja claims that the collection redefines the essence of eveningwear by fusing innovative design with classic creative movements.
