US fashion retailer Gap, Inc. has announced the acquisition of e-commerce start-up Drapr. The online application will help shoppers try on clothing using 3D technology. It’s all about virtual try on clothing!
The retailer believes the new technology is for all those who either do not know their exact measurement or want a particular fit that numbers often do not define.
More on this, David Pastewka, Founder, Drapr, said that the company was excited about the impact Drapr can have on customers as a part of the Gap, Inc. family.
Notably the deal between the two firms was brokered by Gap, Inc.’s strategic growth office.
Drapr was part of the Y Combinator class of Summer 2020 and was founded by David Pastewka, Will Drevno and Richard Berwick.
Happy over allying with Drapr, Gap believes this association will help it enhance the fit experience for all its customers and also speed up the retailer’s ongoing digital transformation.
Gap has seen its second quarter net sales surge by 29 per cent to US $ 4.2 billion, which it had announced late last week.
Also Read: American fashion giant Gap’s Q2 net sales grow by 29% to US $ 4.2 billion
Gap was started in 1969 and operates six primary divisions, namely, Gap (the namesake brand), Banana Republic, Old Navy, Intermix, Hill City and Athleta.
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