US luxury fashion label Ralph Lauren has come up with a flagship store in New Delhi. This comes few months after the brand opened its Polo Ralph Lauren store also in the city.
The new flagship houses the brand’s Purple Label, Ralph Lauren Collection, and Polo Ralph Lauren lines.
Spread over two floors adorning Spanish-inspired interiors, the store offers menswear, womenswear, and accessories. Antique furnishings and 1920s décor speak about the brand’s American heritage which also shines through with the inclusion of the brand’s signature Ricky bag.
The store will also soon house the Ralph Lauren spring/summer collection, expected within the next two weeks.
Ralph Lauren, that targets working professional men in their early-to-mid 30s, new-to-the workforce women in their mid-to-late 20s, and the creative class with now aiming the new age of customers, has a partnership with Aditya Birla Fashion and Retail, in India.
