Wonderly! That’s the name of the new apparel brand launched by the American clothing retailer Belk.
The womenswear brand, notably, replaces Belk’s private fashion label New Directions.
The new line offers apparels such as tops, bottoms and dresses – all in sizes ranging from 4 to 26. Additionally, there are petite styles in sizes 4 to 16.
Importantly, the Wonderly denim collection is the largest private label denim line for Belk. Besides, there’s also an athleisure collection namely Wonderly Studio, that’s been receiving acclaim.
The collections will be available on Belk’s website in addition to being sold at more than 100 Belk stores.
In a statement released to media, the retailer said that after an extended time at home, people are now looking at new clothing options that combine on-trend fashion and comfort.
Wonderly is that option, which Belk is offering. The new collection features clothes in earth tones, textured fabrics and patterns.
“Wonderly lets our customers create unique looks by pairing our flattering denim with beautiful breezy tops, dresses and sweaters,” says Chris Kolbe, Chief Merchandising Officer, Belk.
Founded in 1888, Belk has around 300 locations in 16 states and offers apparel, shoes, accessories, cosmetics and home furnishings.
