Dia & Co., the US-based inclusive apparel company, has bought the well-known plus-size luxury retailer 11 Honoré for an undisclosed sum.
The acquisition of 11 Honoré is seen as an effort on the part of Dia & Co. to become a one-stop destination for plus-size customers.
Notably, 11 Honoré will now be available on Dia & Co.
However, 11 Honoré will continue as its own luxury e-commerce destination until it gets integrated into Dia & Co. in next few months.
11 Honoré was started in 2007 to serve the plus-size customers, and within no time it attracted many investors, such as Nordstrom. Some of the prominent brands withing 11 Honoré comprise Carolina Hererra and Good American, amongst many.
