As part of its strategy to further accelerate growth in Europe and North America, owner Fast Retailing has announced that Japan’s Uniqlo will shortly open its new store in Rome.
The Rome location is a significant milestone for the company and “the natural step to continue expansion,” according to Mark Barnatovic, COO of Uniqlo Italy. It is the company’s second store in Italy and one of five new locations slated to open throughout Europe in the spring and summer.
Nice, in southern France, Edinburgh, and other locations in Milan and London are among the other openings.
Better-than-expected revenue and profit was reported from all regions, leading it to project record performances from both North America and Europe this year in its most recent results.
However, its ambitious growth moves in the West comes as sales in more mature markets, such as Japan, weaken.
“We now have a very good reaction from our customers, in Italy and across Europe. Now is the right moment to expand, we feel that there is a lot of demand,” Barnatovic told Reuters.
The opening also leveraged on an increased appreciation for Japanese style and culture, according to Alessandro Poggi, Uniqlo’s Italy Head of Marketing.
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