Uniqlo has appointed Bollywood actors Kareena Kapoor Khan and Sidharth Malhotra as its new brand ambassadors in India. The duo will debut in Uniqlo’s 2024 Fall/Winter campaign, where Kareena will promote the fluffy yarn fleece jacket and Sidharth will be seen wearing the pufftech parka.
Kareena Kapoor Khan expressed her excitement, stating, “Uniqlo has always been my go-to for everyday essentials. This collaboration feels natural, as I believe clothing should be timeless, functional, and versatile.”
Nidhi Rastogi, Marketing Director at Uniqlo India, shared her thoughts, saying, “We are thrilled to have Kareena and Sidharth as the new faces of Uniqlo. Their personalities and styles perfectly align with our Lifewear ethos, reflecting what Uniqlo stands for.”
The campaign will be rolled out across print, digital, outdoor, and in-store promotional platforms.
