Pants & Socks, the UK-based men’s underwear e-tailer, has unveiled a crowd-funding campaign, with the intent to raise £200,000.
The campaign is being run through Seedrs – crowdfund specialists.
The underwear e-tailer, which was founded last year, will invest the raised capital in building its product offer as well as stepping up its marketing initiatives and measures.
Notably, shoppers can make one-off purchases or sign up a subscription service, which will help save 20 per cent on all purchases and include free delivery.
The subscription can be monthly, every two months, every three months or once a year.
Corroborating on the same, Richard Clews, Director, Pants & Socks, said that the company had been having conversations with some of its suppliers, but were not able to take it forward owing to its focus on high street business. He added that lockdown gave the e-tailer the time and impetus.
Pants & Socks, at present, stocks 16 reputed underwear labels comprising the likes of Hugo Boss, Calvin Klein and Polo Ralph Lauren.
Besides, the e-tailer also sells many specialist brands such as Falke, Saxx and Hom.