The second largest US sports brand, Under Armour, has debuted an initial line of “Made in America” apparels, manufactured at the company’s new Innovation Centre in Baltimore.
The first line initially features 2,000 units, priced US $ 120 for leggings and US $ 50 for bras – under a collection called ‘Arris Project’. The sportswear retailer has further committed to designing and manufacturing more apparels and footwear out of its UA Lighthouse, which is a 35,000-square-foot facility opened last year.
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The brand is working with partner firms at Lighthouse to create a new model for manufacturing, using state-of-the-art technologies such as 3D printers that make sneakers; a full-body scanner that measures individuals for personalized apparels; and robotic machinery for more efficient production.
“We call it local-for-local manufacturing. Because if we are going to do that we should bring jobs back – not just to America – but tightening our supply chains around the world,” said Under Armour CEO Kevin Plank.
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It is pertinent to mention here that Kevin Plank is among a group of 28 business leaders President Donald Trump has named to assist in a manufacturing jobs initiative that aims for best practices to bring jobs back to the US, and Under Armour’s first “Made in America” Arris Project is the noteworthy outcome of this initiative.
