Superdry said that Chief Financial Officer Shaun Wills would step down at the end of March, as the struggling apparel retailer posted a larger half-year deficit as odd weather slowed sales amid a cost-of-living problem.
Superdry, known for its jackets and clothing inspired by American vintage styles and Japanese graphics, reported a 13.7 per cent drop in group sales for the 12 weeks to 20th January due to milder autumn weather.
Giles David has been designated the retailer’s interim CFO strating 29th January. It reiterated that profitability in the full year to late April would be dented by a weak trading environment, but said recent colder weather has helped boost sales.
The London-listed firm reported an adjusted loss before tax of £ 25.3 million for the six months ended 28th October compared to £ 13.6 million in 2023.
Julian Dunkerton, Superdry CEO said, “A tough consumer retail market, along with macroeconomic uncertainties and some extremely unseasonal weather circumstances, have all contributed to the group’s dismal financial performance.”
