Apparel brand US Polo has crossed Rs. 1,000-crore sales mark in India, in the fiscal year ending March 31, and that too within five years of its entry in the country. The brand’s fast-paced sales puts it in the same league as ZARA, which became the biggest apparel brand in India within four years of its operations in India, in comparison to labels such as Louis Phillipe, Van Heusen and Benetton which took almost a decade to reach this milestone.
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“We caught the consumer trend with a fashionable but highly affordable brand,” said J Suresh, Managing Director of Arvind Retail, which holds license to sell the brand in the country. “The iconic logo with two polo players on horses helped too. India is possibly fastest growing market by sales and stores addition,” he adds.
Industry experts say that the brand is quite affordable yet appeals to wider audience because of its casual and chic assortments in store. U.S. Polo Assn. opened its first ever store in India in the year 2011, and has since then added nearly 230 more. It is the official brand of the United States Polo Association (USPA), the governing body of the sport of polo in the United States