True Fit, a Massachusetts-based company that provides personalized recommendations powered by fit data from millions of consumers and a network of more than 1,500 brands and leading retailers, has raised US $ 15 million for further expansion. True Fit leverages data points to show consumers how well the clothes and shoes they see onscreen will fit them in real life. After creating a profile in under 60 seconds, consumers see personalized fit ratings and size recommendations for each style they view onscreen (web, mobile, in store).
