Fashion label Topshop has confirmed its plans of opening up to 80 Topshop and Topman stores in mainland China by Spring 2017 in either Beijing or Shanghai. It will provide a shop floor and full-scale experience for consumers.
“For the first time, both brands will deliver fashion to the shop floor and beyond by opening full-scale stores in China – host to the world’s fastest-growing retail economy,” said Philip Green, Owner, Topshop.
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The label has also collaborated with Shangpin.com to help raise the brand’s profile in the Far East and to roll out the new venture. Shangpin.com is a members-only website that gives registered users access to Western brands.
“The future of retail lies within offering an omnichannel shopping experience. Bringing together Topshop and Topman’s style authority and retail experience with Shangpin’s localized market and tech expertise promises a winning partnership,” added Green.
