Tommy Hilfiger, a brand under PVH Corp., recently announced a multi-year partnership with the United States SailGP Team, becoming their official lifestyle apparel partner.
Under this agreement, the U.S. SailGP’s F50 foiling catamarans will prominently display the Tommy Hilfiger logo on both sides of the boat, as well as on team uniforms and capsule collections. Celebrities and special guests will be invited to exclusive partnership events, such as riding with the team during ‘6th Person Sailor’ moments to experience high-adrenaline sailing, while VIPs will enjoy hospitality in the Adrenaline Lounge.
“Since I was very young, I always loved the world of sailing and the nautical lifestyle but SailGP is next level; it’s a whole new sport,” said Tommy Hilfiger.
The U.S. SailGP Team partnership will kick off globally at the Season 5 opening Sail Grand Prix in November, as the circuit brings athletes from rival national teams to global locations; previous seasons have included races from Sydney to Saint-Tropez and New York.
