PVH’s Tommy Hilfiger has announced the appointment of Virginia Ritchie as its new global chief marketing officer, a role through which she will oversee all aspects of the company’s global marketing organisation.
Ritchie has worked for the parent business of the brand for 13 years, most recently overseeing Tommy Hilfiger’s global consumer interaction. Ritchie will report to Martijn Hagman, CEO of Tommy Hilfiger Global and PVH EMEA.
Prior to this, Ritchie held a number of senior marketing leadership positions in the Americas, EMEA, and APAC. He also led worldwide brand operations for two years in a job that included strategic planning, marketing, merchandising, and design.
In a release, Hagman called Ritchie an “experienced and respected brand leader” among the group.
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