In Time Group, a prominent figure in the fashion retail sector, is set to embark on a substantial expansion both within India and on the international stage, redefining the shopping experience along the way. Renowned for its customer-focused approach, In Time Group has solidified its position as a major player in India’s fashion retail landscape.
Gurpreet Singh, Director of In Time Garments Pvt. Ltd., expressed the company’s aspirations for further growth, outlining plans to invest Rs. 100 crore to bolster its presence and cater to a broader audience. The strategic goal involves establishing a robust retail footprint in key Indian cities while simultaneously targeting markets in Australia, the US, Canada, and Europe. Singh is confident in the potential of their brands to carve out a place on the global platform.
Looking ahead to the new year, In Time Group, through its brand House of W, is focused on ensuring a hassle-free and enjoyable shopping experience for its customers. Simran Kaur, Co-founder of House of W, highlighted the brand’s commitment to customer satisfaction by introducing a stress-free exchange policy during the festive season. This initiative allows customers to make hassle-free returns and exchanges between 1st and 15th January, alleviating the common stress associated with holiday shopping.
Kaur, who’s also the founder of House of S and Barara Ethnic, expressed enthusiasm about the international launch of these brands. House of S specialises in western apparel like tops, dresses, jumpsuits, and co-ord sets, while Barara Ethnic offers Indian wear such as coordinated sets and mix-and-match kurtis. The focus remains on delivering top-notch quality, style, and ensuring customer satisfaction as they expand globally.
In Time Group’s overseas expansion strategy extends beyond retail stores, with plans to introduce Coverlooks, a brand specifically tailored for international markets. Coverlooks offers a range of western wear crafted to align with the preferences of international customers. The brand has recently debuted on Amazon.com, marking its presence in the USA as an international brand catering to a global audience.
