Inoventures, the family business of Manish and Richa Choksi, has invested Rs. 30 crore (US $ 3.6 million) in equity in All Things Baby, a direct-to-consumer brand of baby and mother care products, including a range of clothing.
With the money, the business will expand its brand portfolio and strengthen its omnichannel presence across the country. To help it grow in this sector, it also plans to invest heavily in its private labels.
All Things Baby already has one shop in Bengaluru and expects to open two more over the next two years. All Things Baby currently runs one store in Bengaluru and intends to open two more within the next two years.
Tejal Bajla co-founder of All Things Baby, in a statement regarding the funding said that the funding will enable them to establish ATB as a leader globally of high-end parenting solutions and strengthen their ties with Indian families.
Manish Choksi, chief investment officer of Inoventures added by saying, that thanks to its strong leadership, distinctive approach and scalable model, All Things Baby is a standout player in India’s parenting market and that they are thrilled to share the vision of the company and are eager to accompany them on their development and innovation adventure.
