British brand Ted Baker, part of the Authentic Brands Group (ABG) portfolio, is set to enter the activewear market with the launch of Ted Baker Sport on 13th November across the UK and Western Europe, marking a key step in its transformation into a full lifestyle brand.
The new line will feature performance activewear for men and women, catering to activities such as yoga, training, and tennis, as well as versatile pieces suitable for wear beyond the gym.
In a statement, Ted Baker said the collection aims to redefine sportswear by blending innovative design, functional performance, and the brand’s signature British DNA, reflecting its continued evolution to meet the needs of the modern, active consumer.
Henry Stupp, President, EMEAI, Authentic Brands Group, noted that Ted Baker has long been recognised for its quality, detail, and personality. He added that Ted Baker Sport seeks to extend those core values into a new category—one where movement and performance meet effortless style.
The debut autumn/winter 2025 collection offers a complete lifestyle-performance range featuring Vapour Dry and Aeroflow technologies. Crafted from premium materials such as nylon-elastane blends, scuba knits, and lightweight technical wovens, the garments provide stretch, shape retention, moisture management, and thermal comfort.
For women, the collection includes supportive yoga bras, sculpt leggings, layering pieces such as studio sweatshirts and wrap cardigans, alongside tennis dresses and skorts in seasonal tones and prints. The menswear range highlights performance tees, woven shorts with concealed storage, hybrid jackets, and track separates designed for both comfort and functionality.
