British fashion retailer Ted Baker employs a new ship-from-store operation to improve its online product availability by allowing access to its store estate for e-commerce orders.
The brand has allied with France-based omnichannel order management professional OneStock to initiate the distribution enhancement move. OneStock is also in action with other companies like Whistles, Radley, Jigsaw and Monsoon.
Under the alliance, OneStock will work to unify inventory across stores and warehouses and initiate the ship-from-store service. Ted Baker’s store teams will now receive click and collect instructions directly through an internal app.
The new initiative will contribute to the dual purpose of offering its customers a faster pick-up time and will also reduce logistics costs through, provided the possibility, direct access to the destination store’s stock instead of the central warehouse.
This move will also give kick off competition between stores as the qualifying stores will claim the order, before packing the products and sending them directly to the customers.
Clare Harrison-Empson, head of global retail operations at Ted Baker, stated, “The main drivers for the ship-from-store project are to enable greater product availability on Ted’s website while maintaining a better sell-through rate of full-priced items within the store.
OneStock will aid us in offering a seamless experience and delivery process for customers, keeping pace with the ever upward-shifting expectations placed on their favourite brands.”
Adding to this, Romulus Grigoras, CEO, OneStock, said, “To succeed at omnichannel requires retail agility, a distributed order management system will enable Ted Baker to give customers a smooth shopping journey and increase sales.”
Ted Baker will initiate the ship-from-store operation in the UK, followed by the US and territories of Middle East and Asia.
Bharat Tex Special Report 2026 
