Approximately 200 positions have been axed as a result of Ted Baker’s large head office staff reduction, which is part of the company’s ongoing strategic turnaround. The company is transitioning to an outsourcing model, as was first reported by Drapers, in an effort to streamline operations and improve productivity.
According to reports, the affected roles are spread throughout a number of areas, including sourcing, finance, production, and footwear.
After being purchased by Authentic Brands Group, the owner of Juicy Couture, for a fee of 211 million pounds last October, Ted Baker underwent a makeover. The outsourcing of Ted Baker stores and its e-commerce platform to the retail management company AARC was a significant component of this restructure. AARC will be in charge of managing the enterprise throughout 11 nations in Europe, the Middle East, and Africa.
Authentic Brands Group has signed a long-term licencing agreement with Canadian footwear juggernaut Aldo as part of a strategic strategy to expand its product lines. As part of the partnership, Aldo will produce Ted Baker handbags, small leather products, and footwear, increasing the brand’s reach and product diversity.
The company’s leadership team was reorganised at the same time as the employment losses. Six months after the transaction was finished, former CEO Rachel Osborne, together with chief financial officer Marc Dench, chief people officer Peter Collyer, and director of commercial and business development Helen Costello, left the organisation. With these departures, the executive structure has undergone a significant change as the business transitions to its new ownership and operational model.
In order to decrease costs, optimise operations, and reposition the brand for long-term success, Ted Baker recently made head office employment cuts and made a strategic shift towards outsourcing.
Bharat Tex Special Report 2026 
