Tata Group’s e-commerce portal, Tata CLiQ has entered the luxury market by collaborating with Genesis Luxury, an Indian marketing and distribution partner for luxury and high-fashion brands on its online marketplace.
Tata CLiQ’s luxury platform will have brands like Michael Kors, Furla, Coach, Hugo Boss and Armani Jeans. Burberry and Jimmy Choo are also in the offing and will be added in the next three months. The platform will deliver to 4,500 PIN codes across India initially and aims to take it up to 6,000, or about 15 per cent of the total postal network in the country.
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“We are focusing on getting the customer experience right first. We are starting with bridge to luxury brands by talking to numerous luxury brands on a daily basis. Our goal is to make this the definitive platform for luxury. Our focus is on international brands but will be looking at the Indian couture category as well. We want to build the best assortment for categories like hand bags and luxury watches,” said Amit Rawal, Business Head, Tata CLiQ Luxury.
