Target’s Lilly Pulitzer collaboration collection was left empty-handed after its launch and the collection was sold out within hours of its launch. The collection generated much excitement since the announcement of its launch in January. Target released an app to promote the collection earlier this month, and New York City shoppers were given the opportunity to shop the collection before its nationwide release at the ‘Lilly Resort’ pop-up in Bryant Park. Customers lined up as early as 5am for the opening, which was at 8am. The company’s Twitter account announced that its website was updating and will be shoppable soon. Shoppers shared their disappointment via social media. Target spokesperson Joshua Thomas confirmed, “The collection is limited-edition and available only while supplies last.”
