The US-based retailing company Target Corporation will launch a new reasonably priced, plus-size womenswear brand named AVA & VIV on February 22, 2015. The collection has been developed based on inputs taken from fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg. Stacia Andersen, Senior Vice President, Merchandising, Apparel and Accessories, Target, said, “Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests. From stylish original prints to attention to detail and fit, this line will impress many and we can’t wait to share it with our guests.”
Founded in 1911 and headquartered at Minneapolis, Minnesota, the company is one of the leading discount retailers, owning about 1,934 stores in the US.
