Eva Erdmann has been named CEO and brand president of Kate Spade by Tapestry. Erdmann will join the brand in October, replacing Liz Fraser, who is departing the company in September, according to a press release from the company. Erdmann will join the executive committee and report directly to Tapestry, Inc.’s chief executive officer, Joanne Crevoiserat, upon her arrival.
Commenting on Erdmann’s appointment, Joanne Crevoiserat, said, “Eva is a talented global brand-builder with a deep understanding of the rapidly evolving consumer landscape and a demonstrated ability to cultivate desire, cultural relevance, and passionate communities for distinctive luxury brands. I am confident she is the right leader to unlock the significant runway for growth at the iconic Kate Spade brand.”
Erdmann has a track record of successfully managing teams and worldwide consumer brands, the corporation continued. She comes to Kate Spade from L’Oréal, where she was most recently the global president of Urban Decay Cosmetics, leading the brand through a successful transformation evidenced by a return to robust profit growth and global revenue growth.
“I look forward to collaborating with the team to advance the mission of this powerful brand – bringing joy and self-expression to consumers around the world – and driving profitable growth for years to come,” added Eva Erdmann.
The business added that she held several high executive positions in the luxury segment during her more than 15 years at L’Oréal. These included the global marketing SVP of makeup and fragrances of Yves Saint Laurent Beauté, as well as the general manager of Lancôme France. Furthermore, Erdmann worked with LVMH-owned Christian Dior Beauty for a number of years in marketing.
