Taiwan-based e-commerce platform for sale of original design goods, Pinkoi, is expanding its services to Hong Kong.
This move, which comes amidst the vast shadow cast by the novel coronavirus pandemic, had led the company to reduce its transaction fees on orders amounting to less than US $ 10 to 5 per cent – a reduction of 10 per cent – until 30 June.
Pinkoi plans to heavily advertise its entry into Hong Kong in order to garner consumer awareness and has set aside funds exceeding US $ 660,000 for the same. This investment will go towards advertising on social media platforms such as Google, Facebook, Criteo, Instagram and Twitter, amongst others, ahead of the opening on member shops by May-end.
Simultaneously, Pinkoi will launch a range of themed online promotions and discounts in order to promote partner designs to its 3.2 million members.
Pinkoi was founded in 2011 by Peter Yen, Mike Lee and Maibelle Lin. The company raised US $ 9 million in funding from Sequoia Capital India and GMO Venture Partners and launched their English website in 2015.
It focuses on the sale of exclusively designed goods from Indie brands and independent designers from Asia, wherein it takes orders on behalf of its consumers and acts as a link between the sellers by forwarding the order notifications to them.
The sellers follow this process up by shipping their products directly to the consumers.