Sweaty Betty, the British retailer that specialises in women’s activewear, has now come to Asia to win the hearts of Asian shoppers.
And Hong Kong is the chosen destination!
The retailer has opened its maiden Asian store at Hong Kong’s reputed IFC Mall, which will house brand’s full range of collections including categories such as run, yoga, swim and ski.
Adding to these, the store will also feature complimentary services that the brand offers at its London flagship outlet like monogramming and yoga classes among others.
Tamara Hill-Norton, founder of Sweaty Betty, seemed delighted at the launch of the Hong Kong store and said “In 1998, women’s activewear was still far from a properly recognised category. That’s really why I started it.”
She added “It was when I came to London and saw that there was nothing around apart from men’s sportswear shops with a tiny section of womenswear in the back. All of the brands were just doing smaller sizes for women and pink T-shirts. It was quite patronising so it hit me that there was such a big gap in the market for stylish women’s activewear.”
Now Sweaty Betty, often described as a premium competitor of Canada’s Lululemon, is determined to leave its mark in Hong Kong and thereby pave way for its further expansion in Asia.