Stella McCartney has a new CEO with Amandine Ohayon joining the eco-focused luxury label from the start of next month.
She will take over for Gabriele Maggio, who “has decided to pursue other opportunities” and will leave the company following a transition period next month. She will be based in London and report to the firm’s board.
Ohayon’s most recent position was that of CEO of Pronovias. She also has extensive luxury experience, with an emphasis on the cosmetics industry.
She began her work as a Retail and Event Executive at Christian Lacroix in New York in 1998. She joined L’Oréal in 1999 as Lancôme product manager in Paris, where she stayed for 18 years and held a number of responsibilities in luxury skincare, perfumes, and cosmetics, particularly in the UK. Her most recent post was as Managing Director of the L’Oréal Luxe division for the United Kingdom and Ireland.
She left L’Oréal in 2018 to join Pronovias, where she “was instrumental in bringing discipline and rigour to the company” and oversaw a number of significant acquisitions to “strengthen [its] leadership within the global luxury bridal industry.” She also signed a 10-year licence arrangement with Vera Wang and “skilfully steered the company through Covid,” overseeing the company’s sale to Bain Capital this year.
Her new company praised her “strong track-record of profitable growth and business transformation” and stated that her “people-first leadership, and brand-building skills combined with executional excellence have been pivotal in the success of” the brands she previously worked for.
Brand founder and creative chief Stella McCartney hailed her new CEO’s “leadership and wealth of experience across businesses and geographies”, as well as her “passion for great fashion and ethical values” that make her “a great partner in our quest to champion a sustainable way to business success.”
Meanwhile Ohayon added, “Together with Stella, we will continue to redefine the industry, championing innovation, whilst accelerating the company’s growth with a conscious approach that resonates with our values.”
