by Apparel Resources News-Desk
13-May-2019 | 2 mins read
Launched in 1998, Status Quo has come a long way and is now one of the fastest growing men’s fashion brands in India. The brand has been retailing through multibrand outlets and has recently planned on expanding aggressively offline through exclusive brand stores.
The management has cohesively strategised to enter the EBO vertical this financial year starting with 8 store launches in the Punjab region and 18 stores in Delhi NCR region for the year 2020-2021.
With such large scale expansion plans, the brand has appointed Kunal Mehta as Senior VP-Business Development and Marketing.
Previously Kunal Mehta was the Vice President Business Development and Marketing at Being Human Clothing and was instrumental in leading the growth and building the brand there. As a Senior VP, Kunal Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo.
Speaking on the expansion plans, Bobby Arora, Director, Status Quo, said, “We at Status Quo have grown exponentially since its inception. The brand has scaled up from 35,000 units in 2004 to 3.5 million units in 2018. We will reach 5 million units by the end of this year and it seems the right time to scale it up to the next level. Kunal with his great understanding of the retail industry and a proven record of brand building is the perfect fit to lead our retail store expansion & spearhead the brand building.”
Commenting on his new role, Kunal Mehta said, “My new role at Status Quo is thrilling as I am ready with newer thoughts for the expansion at Status Quo. The brand has an inspiring evolution and becoming the part of its future endeavours is a great opportunity.”
Status Quo has grown into a global fashion brand for the youth in the casualwear category and is available at over 2,000 point of sales through various large format chains, online platforms and multi-brand stores in India. The brand has also set its retail footprint in the Africa, Middle East, Philippines & Sri Lanka.
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